An Advertising Revolution

Our car stickers and in-car placements ensure that your brand gets up close and personal with customers.

Mobile

Project

Stick Earn

Client

Jonanathan

Type of Work

App Design & Development

Platform

Android & Website

Round Background Car
About Client
About Client

Established in early 2017 by PT Paragon Pratama Technology, StickEarn is a revolutionary advertising platform that aims to reshape the industry. With its proprietary technology, StickEarn offers advertisers the convenience and flexibility of managing their marketing campaigns in a measurable and efficient way.

Client Requirement

Our client wanted an application that acts as a platform for ‘Out of the Home Advertising’ concept by connecting brands with car-owners (Four wheelers). There are apps available like Wrapify and StickerRide in countries like USA and Russia respectively that are based on similar requirements.

But our client wants this concept to become a reality in Jakarta, Indonesia as it has been ranked among one of the cities to have World’s Highest volume of traffic.

Car
Stick Earn Services
Stick Earn Services

Car Stickers

Communicate your message to potential customers through an effective and measurable car advertisements. Options are available for you to choose depending on your needs and expectations.

Car
Car
Car
Car
Car
Car

In-Car Ads

Have more information to share with your potential customers? Try out our car seat advertisements where you can get up close and personal with your passengers and deliver deeper messages.

Car

Events & Activations

Explore our creative in-car brand activation strategies - from product placements to samplings and more that will forge a new experience for your customers and create a unique and lasting impression.

Car
Car
Challenges & Solutions
Challenges & Solutions

We started the project by initiating the R&D work and as we moved ahead with our research of Existing Apps based on similar objectives. These two were the major questions that needed to be answered before we could start designing the app:

Car
1. How to ensure that the driver is using the branding car and not count the driver’s distance traveled by walk?

Solution. After leaving no stone unturned and discussing all possible solution, we decided to go with BEACONS. It is a high-tech tool that transmits signals, currently trending BEACONS is simple yet sophisticated IoT technology that answers this query.

There will be hidden BEACONS stickers inside the branding on the car. These stickers will send a continuous signal with its unique ID that will help in identifying the fact whether the driver is near or inside the car.

Car
2. How to calculate the impressions and know the total number of people that have seen the brand promotion?

Solution. The brands will be able to see the real-time car location and count of impressions so they can be aware how many people are seeing their brand promotion. Here, the impressions are calculated by combining the driver’s latitude and longitude with the other details from third-party providers with traffic data gathered from various sources. Basically, we factor the exact location of the specific car on a specific day and time to know the data.

Car
Car
Other Engineering
Other Engineering Challenges
3. How to enable the option for advertisers to communicate with customer support?

Solution. We developed a Chat Messenger using NodeJS i.e. a JavaScript runtime built on Chrome’s V8 JS engine, to help the Advertisers communicate via Chat with the Customer Support regarding any queries. As Node.js uses an event-driven, non-booking I/O model making it lightweight and efficient at the same time. But Sockets have been traditionally the solution by which majority of real-time Chat Messengers are architectured, further providing a bi-directional communication path between the client and a server.

Car
4. How to implement the Real-time Tracking option?

Solution. With the Driver Location being always updated on the server, the admin will be able to track the drivers with their current location on the map. This will also inform the admin whether the driven is inside the Brand Campaign Area or not. And if the driver is outside the alotted campaign area then his earning will be calculated according to that. For the Admin and Vendor Dashboard, our team developed a customized app analytics to give insights into the User Behaviour. It also allows to track them using different metrics, if required.

Car
Car
5. How to identify the exact Map Areas?

Solution. We developed a Chat Messenger using NodeJS i.e. a JavaScript runtime built on Chrome’s V8 JS engine, to help the Advertisers communicate via Chat with the Customer Support regarding any queries. As Node.js uses an event-driven, non-booking I/O model making it lightweight and efficient at the same time. But Sockets have been traditionally the solution by which majority of real-time Chat Messengers are architectured, further providing a bi-directional communication path between the client and a server.

Map Car
Flow Diagram
Flow Diagram
Server

StickEarn Server

Server

Drive On Road

Server

Admin Web Panel

Server

Third Party Server To Calculate Compression

Server

Campaign Holder Panel

Server Server
Colors & Typography
Colors & Typography
Server
Colors
  • #48276c

    #48276c

  • #eebd09

    #eebd09

  • #172038

    #172038

Server
Avenir
Aa

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

Demi

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
Server Server

User Experience Phase

We started low fidelity prototyping and brain storming before moving into high fidelity prototype and final designs. The final designs have different design format than these prototypes.

Server
Server Server
Technology Used
Technology Used
Featured On
Featured On
Server

Final Results

Each and every project is a priority for us whether it's a Mobile Solution, a Software Development or technologies like Blockchain.