Automotive is a car search venture that helps user to buy new cars or used car that are right for them. Its app carries rich automotive content such as detailed specs and prices, comparisons as well as videos and pictures of all car brands and models.
Automotive has many innovative features to ensure that users get an immersive experience of the car model before they view the car in showrooms. These include a 360-degree interior/exterior views with sounds of the car and explanations of features with videos.
The platform also has used car classifieds wherein users can find used cars for buying from used car dealers.
The client has car dealership business with the franchise of many automobile brands. So, the client wanted to make their presence at the fingertips of each person through which they could not only increase their sales but also give their customer an option to get all the information whenever they need.
Another reason behind the idea was to grow business with respect to the competitors as there was no other app in the market which allowed car buyer or car owners to know about the car or gave them the ability to schedule their appointment.
The various goals behind the Automotive App were
To build a bridge between car buyer or owners and the car dealerships for a fruitful relationship.
To give convenience to car owner to schedule their service appointment easily and let them what maintenance their car needs.
To give the buyer an opportunity to review car they are looking buy without visiting the car showroom.
To make an app which gives all the ability to car owner or buyer like
The client was already using a system using .Net technology and Oracle database. The existing system had thousands of private data which have to be kept safely and the system was running on old technology.
Our technical expertise, wrote various data transferring script which transferred data from their existing database to new database as and when required.
While writing the scripts, the technical expert had to focus on each and every field of existing database so that none of the data is lost in this transfer.
This was one of the major challenge as time was limited and gathering requirement was very important. So we took few steps to overcome this as mentioned below
This was quite tough challenge as the expectation of the client was very high. To meet the client’s expectation, we followed these steps:
Note: During designs, the designer also focused on guidelines given by iOS and Android.
Here, the challenge was to show the available timeslot to app user to book service or test drive. So, to overcome this we gave functionality to Service Manager or Sales Manager to manage availability. So that they don’t disappoint their customer.
The other point was sometimes when a booking that was made out of the app has been cancelled, then service manager or sales manager can quickly update the availability in the app. Through this none of time slots is wasted.
Data privacy is top priority of the user when they want to use a mobile app. So keep our user’s data safe, we took following measures
Our Business Analyst team did the intense competitive analysis and spent time onsite to understand the client expectation before creating the wireframes. After which, our team created the wireframes to get the pictorial representation of the overall system and to get a better view of its flow with the approval of the client.
This was the most important phase, as the client expectation were really high. Our UI designer had long discussions with the client team to understand their taste and preference and presented them various designs layout to get best out of all. “There are three responses to a piece of design – yes, no, and WOW! - Milton Glaser”