ChromeInfotech built a comprehensive, custom eCommerce platform, combining a full web application, cross-platform mobile app, and a robust backend system, for a leading company in the specialty construction products sector. The client had been operating on an off-the-shelf eCommerce tool but had outgrown its capabilities, particularly around custom pricing, sales representative tooling, and event booking.
Our team managed the complete rebuild: architecture design, backend development with deep third-party integrations, React Native mobile app, and a feature-rich admin panel. The platform supports standard product commerce alongside event registration, customer-specific pricing, sales representative margin visibility, advanced coupon management, and multi-channel shipping. The result was a purpose-built platform tailored to the specific operational needs of the client’s industry and business model.
The client is a prominent US-based company serving the spray foam insulation industry, supplying products, equipment, and training resources to contractors, distributors, and industry professionals. Their customer base includes both direct consumers and a structured network of sales representatives, each with distinct pricing and access requirements.
The client had been using Shopify alongside various third-party tools, but found the combination unable to support the complexity of their business: customer-specific pricing, multi-tier sales rep visibility, event and seminar booking, and integrations with their CRM, ERP, and shipping platforms all required customizations that the off-the-shelf platform could not accommodate cleanly. They approached ChromeInfotech to build a custom, integrated commerce platform that could scale with their business.
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