Five Reasons Why Mobile Apps Fail

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  • 5 Months ago
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The mobile industry is in full swing. So, you decide to create a mobile app for your business. Congratulations! However, before mapping out the details of its development process, remember to take note of the other side of the coin too.

True, every day a new mobile app babbles through the brook already brimming with millions of downloads. Also, people spend almost 900 billion hours annually on mobile apps. These statistics are enough motivation for the mobile app development companies looking to transform the world through mobility to continue making them.

But, as Gartner’s research indicates, 99.99% of apps are not successful. Why? What does the 0.01% of apps do better than others to become successful?

 

Read on to find out.

 

A. Unclear Objectives | Is It Really Necessary?

You think your app idea is great. Fair enough. But, take some time to research whether the users really need such an app. What does it offer them? Does it solve any problems they have? If yes, who are your competitors? These are just some of the most important questions that every business owner needs to ask, before deciding to build an app.

As a matter of fact, what you think a user needs might be absolutely different from what the users actually need. For instance, the automotive app Hailo. Despite it having a great functionality and good design, it was unsuccessful. Why? Because of a flawed business model, unclear objectives, competition neglect, and a lack of market research.

So, before you move on to the development process, make sure you have a clear vision of what your app needs to do on the market and why the users would need it.

 

B. Security Concerns | Are You Leaving Open Doors for Hackers?

Based on a study done by the Paris-based Pradeo Security Systems, mobile apps produced by 50 of the world’s top 100 banks are at 100% risk of getting hacked. And, this is not just a concern for banking apps; 90% of healthcare apps and almost 77% of apps in almost every sector have security risks.

This happens because, in a rush to release the app, app development companies often fail to consider what is most important in the eyes of their users: security. And, for the same reason, for most of the apps, the rollout day is not far from their doomsday.

The question is how to go about it to get the security right. Even before the app reaches out to the customers, its public appearance catches the eyes of the cyber thieves. Then, perhaps through reverse engineering, they wrap the malicious code into the official app’s appearance and put the fake app in third-party stores.

So, first of all, to ensure the app’s security, build a tight algorithm with no space for malicious attackers to enter. Besides, you can look for tools to embed high-security data encryption algorithms, possibly with a “remote wipe” ability.

 

C. User Experience | Is It too Complex to Understand?

Many startups and mobile enterprises tend to fill their apps with a lot of features in their excitement to launch their creativity. However, the developers should consider the app browsing experience from the user’s perspective. When a user installs an app, too many features or a complex user interface and user experience can overwhelm him or her at once. Take the example of Google Wave; the communication app did not even last half a year due to this mistake.

Another thing that many app developers fail to consider is the loading time. An app’s laziness can significantly annoy or frustrate the users. So, try using bitmap images, removing temp files, and reducing the sizes of the controls.

 

D. Improper (or No) Testing | Are There Bugs all Around?

Whether it is on mobiles or the web, testing is part and parcel of any app to make a good impression. Every screen, button, menu list, tab, link, and file should be tested thoroughly before the app is launched.

And, if your budget allows, do not think twice before outsourcing the testing to quality assurance test engineers. Better still, use crowd sourcing. This will give you a broader view of the test results in the real-time user environment.

E. No Marketing Strategy | Do You Have Any Plans to Tell the World About Your App?

Many companies do not have a plan for marketing their app. They fix all the flaws and ensure that the app is great, but do not consider the users. You must ask yourself: Amidst millions of apps, what is the probability that the users will hear about your app’s launch?

Another aspect of marketing is communicating the right way. Take Google Wave as an example again. From the moment it was rolled out, no one had any idea what it was all about. To put it simply, map out what your app is about and how to communicate this to your target customers. They should at least understand your concept.

 

Takeaway

Simply putting out a great idea in front of the users does not cut the mustard. You must consider what can stop (or is stopping) your app from being successful. And, learning from others’ mistakes to answer the question is always better than simply removing your app from the market before it can reach its full potential.

 

 

 

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