With over a billion monthly users, the ecosystem of mobile apps is expanding like wildfire. From small enterprises to the biggest corporations and worldwide brands, almost every business is reaching out in the mobile world. So, every second there is a new app and every microsecond there is an update. In this scenario, it is not only important to have a mobile app, you must also consider what your app offers to its users and how it does this. Going for a single platform is great if your target users only use that particular platform. However, if your business is capable of reaching out to a wider range of customers, there is no reason why it should not go for cross-platform mobile development.
So, here are the major benefits of cross-platform mobile app development.
A. Wide Market Reach
Mobile apps are one of the main reasons why customers hang on to their mobile devices, but the availability of apps is not the only reason why they purchase specific mobile devices. So, as a business owner or project manager, it is your responsibility to figure out how you can offer flexibility in the choice of devices and platforms for your mobile app.
Cross-platform mobile app development is one way in which you can offer open space to multiple platforms for your app. Hence, it offers you a broad spectrum of customers. Evidently, having your app on iTunes, the Google Play Store and Windows will give your business that extra edge over apps that are only available on a single platform.
B. One Codebase and Multiple Platforms
In hybrid cross-platform apps, almost 80-90% of the code can be reused in cross-platform mobile apps. That means that you just have to develop one common codebase which can then be used for multiple platforms. This eliminates the need for additional development of platform-specific programs or any additional customizations, except, of course, for some native plugins.
For example, if you do not have an in-house team for iOS, you can simply develop a codebase in your native platform. Following this, you can use any online cross-platform development service to apply this codebase to multiple platforms, including iOS.
In addition, when one codebase can be used for multiple platforms, it automatically reduces the requirement of platform-specific in-house teams. So, until and unless your app requires plenty of customizations in different platforms, building a cross-platform app is the perfect option.
C. Low Development Costs
Another advantage of cross-platform mobile development when compared to native apps is cost effectiveness for a longer time. Once you have developed the native codebase of the app, it significantly reduces the cost and effort required for its deployment in the future. Besides, this also cuts down the licensing fees when getting your app approved repeatedly by native platforms, such as Google and Apple.
D. Speedy Development
Building a native app from scratch can take a lot of time. This is even more so if you are a mobile app development company which caters independently to different enterprises. In such cases, your team will be time-strapped in handling projects for various enterprises. However, if you are going for cross-platform app development, you can turn around a single codebase quickly and custom build it for other platforms.
E. Consistency and Ease of Synchronization
Your brand’s app is not just a logo or another product in mobile computing. More than anything else, it represents your corporate image. So, irrespective of the platform on which it runs, it should be consistent in terms of that one element that showcases your brand. But, if you use different codebases for the different platforms, making a small change and synchronizing it across the different platforms will become a Herculean task.
Fortunately, nowadays, there are plenty of good services and tools that can handle your cross-platform app synchronization across various platforms. So, when you update or redesign your app, the changes in the native codebase will automatically reflect in all the devices. In this way, the cross-platform mobile development offers uniformity in the overall look and feel of your app.
F. Simplicity in Development
This is perhaps one of the biggest advantages of using cross-platform mobile development today. Whether you are the IT Head or Technical Lead, a hybrid platform app removes many of the technical barriers you might face during the app development cycle.
Bottom Line –
While the bubbling of mobile apps increases in the ocean of businesses, your app can still stand out if you correctly use cross-platform mobile development.